la caja vernetta 2011

In this first box we were pleased to have the collaboration of graphic designers Dani Nebot, Juan Martínez, Pepe Gimeno, Boke Bazán, Victor Palau and Ana Gea, who brought in another dozen artists, of note among whom were Miquel Navarro and Eduard Punset.

With the Caja Vernetta, our intention is to promote the knowledge and skills of professionals in the field of communication while taking the pulse of new currents in design happening in the Valencia Region.

Pieces

The Universe of the Emotions, by Eduard Punset and PalauGea.

 The Universe of the Emotions, by Eduard Punset and PalauGea. Together with the popular science writer Eduard Punset, Victor Palau and Ana Gea (PalauGea) have created a project that seeks to provide a graphic view of the universe of emotions and feelings in which we live. Using data and information provided by Eduard Punset, who is very knowledgeable in this field, and influenced and inspired by infographics, maps, cartography, atlases and images of the universe, not to mention the random nature of artistic creation as well, designers Victor Palau and Ana Gea developed their ideas on the graphic image of the universe of human emotions, and presented a visual overview, not just an imaginary view, of how they are interconnected, the kind of energy they emit, the importance they have and the different kinds of emotions that run through our bodies and souls.

 Waiting Movements, by David Alarcón, Marga Torres, Symrise and Pepe Gimeno.Waiting Movements, by David Alarcón, Marga Torres, Symrise and Pepe Gimeno.

To enjoy this piece you have to let yourself be swept away by your feelings. Waiting Movements is a multisensory work in which the artistic experience flows in through three of our senses. Sight, hearing and smell all help us to discover this story, born from graphical scores done by Pepe Gimeno, and which David Alarcón translated to musical scores and then interpreted in music. The Symrise team, specialists in the creation of perfumes and fragrances, developed an aroma that provides the right kind of atmosphere in which to enjoy this work. Finally, Marga Torres created the brief text inspired by the various graphic and musical creations incorporated into the piece.

 Related Confessions, by Boke Bazán and Miquel Navarro. Related Confessions, by Boke Bazán and Miquel Navarro.

Together with designer Boke Bazán, the artist and sculptor Miquel Navarro created a little diary in which they both assigned some of their more intimate confessions: Miquel did so using drawings and sculpture, with some of his more personal works and lesser-known sketches, whereas Boke Bazán used designs and some of his poems, full of honesty, succinct aphorisms and powerful metaphors, which take the form of eternal haikus.

 The Voice of the Cabañal. Graffiti from the Imagination, by Juan Martínez, Irene Esteve, Jordi Verdú, María Simó, Raúl Ferris, Ojofrito and Sesé. The Voice of the Cabañal. Graffiti from the Imagination, by Juan Martínez, Irene Esteve, Jordi Verdú, María Simó, Raúl Ferris, Ojofrito and Sesé.

The images of Juan Martínez, a Valencian graphic designer, reflect the walls of the El Cabañal district, the old fishermen’s neighbourhood next to Valencia’s port. Building façades that present popular reinterpretations of refined styles such as Art Deco and Modernism, making them unique. Today, humiliated by speculator interests, these old homes are in deadly danger of disappearing forever. Through the figurative art of graffiti (demands, claims, cries for help, poetry, art) on these walls, the designers play on our imagination to present a new neighbourhood which lives on only in the pages of this book, thanks to the imaginary paintings of Valencian illustrators such as Irene Esteve, Jordi Verdú, María Simó, Raúl Ferris, Ojofrito and Sesé, who all contributed new ideas for this series of wall photos.

Intimacies, by Dani Nebot.

Intimacies brings together a small collection of the day-to-day activities that occur in the privacy of the home of the designer Dani Intimacies, by Dani Nebot Nebot, National Design Award winner in 1995, quite apart from his professional life, and intentionally distant from what is generally understood as art. These are drawings and objects made just as an exercise, just for fun, as a means of reflection and experiment, or a search for new ideas and thoughts. A special treasure known only to a few close friends, and now voluntarily far removed from his professional life. Thanks to the invitation of Vernetta, Dani the designer presents his alter-ego, the intimate, personal man, accompanied by comments from Juan Bautista Peiró, the photos of Javier Gimeno and Remigio Miquel and the layout of Raquel Silvestre and Maria José Bono.